Coaching Test
Lean, strong, and athletic for life
Precision coaching for professionals who demand their best
START YOUR TRANSFORMATION
Transformations
Rosa
Lost over 30 lbs while eating the foods she loves.
OSCAR
Built a lean athletic physique, improved posture, energy, and confidence.
LADAN
Got in her best shape for her wedding after multiple failed programs.
MEHRAS
Lost 65 lbs, built muscle and strength with a demanding schedule.
Trusted by doctors, dentists, engineers, scientists and executives.
The Results You Want
Look lean, strong and athletic
Feel confident in and out of your clothes
Have a plan that fits work, travel, and real life
Feel in control of your fitness and nutrition
Improve posture, energy, and daily performance
Achieve results that last without restriction
Our method
Body optimization
Personalised training plans built for busy professionals, focused on strength, posture, and athletic physique.
nutrition optimization
Simple and flexible nutrition plan that fits work, travel, and social life.
Elite Lifestyle Coaching
The habits, mindset, structure, and accountability that make results stick.
WHY Us
We combine science, coaching, and experience to help professionals build lean, strong, athletic bodies with a system that fits real life. Created by Amir Yazdanparast, a PhD candidate in kinesiology with a decade of experience in weight loss, strength training, and lifestyle science.
With expertise in strength and conditioning, sports nutrition, and exercise physiology, the coaching process is grounded in research and built for professionals. Research, clinical work, and years of client transformations all shape the method we use today.
Our purpose is simple. Provide a premium, science based coaching experience that helps you look strong, feel confident, and live well.
How it works
Step 1: Book a consultation
Step 2: We build your personal plan and guide you
Step 3: Train smart, eat with intention, and follow you coach’s advice
Step 4: Become leaner, stronger, and more athletic
Frequently asked questions
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There are no promises in life.
We can't make guarantees because we can't promise you'll follow our advice exactly.
But if you follow the plan and guidance we give, you'll get great results.
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We have weekly check-ins as well as regular coaching calls to review your progress, offer personalized advice, and answer any questions you may have to help you achieve better results.
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Yes, our program has a clear plan, and you will receive personal goals along with strategies for achieving them.
All you have to do is show up for yourself and do the work!
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No way! With our nutrition coaching, we will teach you how to enjoy the foods you like while still achieving your goals!
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This is not a program that promotes fad diets or quick fixes. Our program is based on hard scientific evidence and time-tested scientific methods that have helped dozens of our students.
Given that each of us is unique, our program is fully customized to your specific needs, health, fitness level and lifestyle.
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Yes, we use macronutrients in our nutrition coaching. This allows you to eat the traditional foods you enjoy while still getting results.
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Let me ask you a question…
If your car needed to be repaired, would you:
- waste time and money attempting to solve the problem on your own for who knows how long
OR
- hire a professional who knows exactly what to do in the safest and most efficient manner possible
